This open and greatest question of all, was what I was confronted with after a one-day seminar in Buenos Aires in September. The real title of the event was, “Redefining the good life”, arranged by Sustainable Brands, a global organization hosting events to discuss sustainability, marketing and commerce in major cities around the world. Walking back from the seminar, a river of thoughts flooded my sustainable skull, among these, pictures from the last of the mighty Monty Python’s movies, The Meaning of Life. It struck me, despite the obvious difference between the controversial and rather sarcastic English film from the 80’s and the serious sustainable seminar in Argentina, that the themes o
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